Short Biography

Sina studied business informatics. She then worked as a Business and Financial Analyst at Hewlett-Packard. Afterwards she worked as a web analyst at the management consultancy T4Media for Audi, Daimler, Smart and Management Circle.

Currently she is head of the Digital Analytics department at Peter Hahn with the following main focus: Web analysis and web tracking, web controlling, attribution, personalization and A/B testing.

Speaker for the following sessions:

Presentation: Situational real-time personalization revolutionizes the shopping experience at PETER HAHN