Data and Analytics Lead | Finnair
Currently Data and Analytics Lead at Finnair (since August 2017), leading a team of data scientists, data engineers, data management leads and business analysts. Previously worked in media industry for almost 20 years developing and maintaining solutions for data utilization for media marketing, distribution and customer experience
Having worked 15+ years on Data & Intelligence domain she has gained experience on managing projects providing better information for decision making and creating business value with data. In recent years has notably seen a remarkable shift from “IT centric” thinking to “enterprise data culture” thinking.
The Value of Data Visibility and Management in Digital Business