Short Biography

Marcus Hartmann is Chief Data Officer at ProSiebenSat.1 Media SE since 2018 and Managing Director of ProSiebenSat.1 Digital Data GmbH. In his corporate role he is responsible for cross-group data initiatives from data sourcing to data science driven insights and products. Beforehand Marcus worked in comprehensive positions at the Bisnode Group, a leading provider of digital business information, analytical services and smart data analytics, headquartered in Stockholm, last as Group Vice President. In this position he led especially the group wide Business Intelligence, Advanced Analytics and Big Data Analytics functions. Further stations of his career are the global information service provider Experian, arvato-infoscore and Bertelsmann Financial Services. The designated data expert spent his entire professional career working within the Data & Analytics industry helping businesses enter a data-analytics based world with more ease and at a higher speed.

Panel: AI impact into P&L (EN)