Marcel Kling, an industrial engineer, is Senior Director and Head of Digital Sales at Lufthansa Cargo. He has been the program lead of SMILE, one of the central strategic digitalization programs of the Lufthansa Network Airlines – which is now developed and scaled into the Data Driven Customer Journey. His Lufthansa story started in 2008 as graduate management trainee, where he was subsequently responsible for teams in the areas of strategy and business intelligence, pricing as well as revenue management.

Speaker of the following session:

Panel: Data as Partner for Sustainability – Are we prepared?