Short Biography

Björn Höfer leads a team for Customer Analytics at Telefónica Deutschland. His team is part of the Data Analytics & Artificial Intelligence (DAAI) division within the Digital & Data Competence Center (DDC). The DDC supports all business areas in improving and automating decisions. It uses modern and innovative analytics and data science methods (e.g. machine learning, interactive visualization).

Speaker for the following sessions:

Selecting the Right Individual Actions via Uplift Modeling in Dataiku DSS