Alicja Peciak is speaker of the session “Esprit – Data-Driven CRM-Transformation”.

I have been working in analytics for more than six years across different industries gaining the
experience in data science, data engineering and agile project management. Data science in
CRM was my dream job before data usage in marketing was even a thing. As a Team Lead
Data Science in Esprit, I defined my personal goal as enabling data-based decision making
across the whole company. Data Science in Esprit creates both descriptive and predictive
analytics based on customer & behavioural data to create a holistic and personalised customer
experience.

Speaker of the following session:

Esprit – Data-Driven CRM-Transformation