Precisely – A Business-first Approach to Building Data Governance Programs

Traditional data governance initiatives fail by focusing too heavily on policies, compliance, and enforcement, which quickly lose business interest and support. This leaves data management and governance leaders having to continually make the case for data governance to secure business adoption. In this presentation, Cameron will share a lean, business-first data governance approach that connects key initiatives to governance capabilities and quickly delivers business value for the long-term. He will give examples of organisations worldwide who have successfully implemented a data governance program by engaging with key stakeholders using innovative techniques such as gamification and data catalog scavenger hunts.


Aisan Baird, Sr. Director |  Precisely

Aisan is leading the EMEA and APAC Sales Engineering teams. His responsibilities include identifying technology market trends, current and future business requirements, the alignment of those observations with Precisely’s product portfolio and working with customers to ensure value and competitive advantages are gained with our Data Integrity solution. He has worked in Data Integrity for +20 years and has seen and actively participated in the accelerating evolution of this evolving discipline. He has worked with some of the largest organisations in EMEA, US and APAC across various verticals, solving a range of Data Integrity Challenges.