DANONE has set itself the task of building a data platform by 2025. The establishment of a data-driven culture will be crucial. Tobias Riedner reports on the challenges that DANONE already sees at the beginning of the journey and which solutions have been developed.
As Head of Data & Analytics at DANONE, Tobias Riedner is responsible for developing a data culture, implementing the data and analytics strategy and supporting the business in data-driven decision making as well as disciplinary management of a team of 6 employees and technical management of project teams.