Technology is changing society in a way never seen before. Until 2030, Data & AI will create an estimated growth in global GDP of more than 15 Trillion USD. However, it is not only tech companies that thrive due to this development, but also non-tech companies that are more and more implementing AI on a broad basis and generating valuable insights from their data. Looking at the biggest disruptors of the market, it becomes quite clear that the companies most successful today are those who focus on embracing AI concerning their decisions, processes and company interactions.