Meet... Marcel Kling

Panel_Kling fern geändert
Marcel Kling talking geändert

Marcel Kling | Senior Director & Head of Digital Sales @ Lufthansa Cargo

Marcel Kling, an industrial engineer, is Senior Director and Head of Digital Sales at Lufthansa Cargo. He has been the program lead of SMILE, one of the central strategic digitalization programs of the Lufthansa Network Airlines – which is now developed and scaled into the Data Driven Customer Journey. His Lufthansa story started in 2008 as graduate management trainee, where he was subsequently responsible for teams in the areas of strategy and business intelligence, pricing as well as revenue management.

„Success is not final, failure is not fatal: It is the courage to continue that counts“

#7 questions to Marcel about him and the DATA festival…


# With which three words would you describe the DATA festival?

Different Passionate Personalities

# Why did you want to be a part of the DATA festival committee?

What do you want from a usual summer festival? You want to be inspired by the bands and the feeling of freedom.
I wanted to curate insights for all festival goers with a “different” line up that is both inspiring and relevant content alike.

# How did you join the DATA festival committee?

Honestly, being a founding member of the committee, I don’t remember too well. I might have been made drunk?

# How would you like to have an impact on the DATA community?

I would like to overpronounce two factors: one being impact. I strongly believe your whole ideas and methodology – even the most brilliant – are only good if you get them out of your head and see what they can do.
The data community needs to realize it needs to take charge more and more – and take pride in impact.
For the second – we need to talk at the festival over a drink.

# What is your passion besides DATA?

That would be Music in all forms and any Kind of Water – Lakes, creeks and the ocean

# What is your festival must have?

I am a big fan of the idea that at every data festival, we should bring in any new accessory or feature that reminds us that this is more than just your usual conference – but a festival.

# If I would not be working with DATA, I…

…guess I would not work at all. But more importantly: That I do is not sufficient – I would try to convince everyone around me to work with data.

…Thanks for sharing your #passion for #data, Marcel!