Meet... Marcel Kling
Marcel Kling | Senior Director & Head of Digital Sales @ Lufthansa Cargo
Marcel Kling, an industrial engineer, is Senior Director and Head of Digital Sales at Lufthansa Cargo. He has been the program lead of SMILE, one of the central strategic digitalization programs of the Lufthansa Network Airlines – which is now developed and scaled into the Data Driven Customer Journey. His Lufthansa story started in 2008 as graduate management trainee, where he was subsequently responsible for teams in the areas of strategy and business intelligence, pricing as well as revenue management.
„Success is not final, failure is not fatal: It is the courage to continue that counts“
#7 questions to Marcel about him and the DATA festival…
# With which three words would you describe the DATA festival?
# Why did you want to be a part of the DATA festival committee?
I wanted to curate insights for all festival goers with a “different” line up that is both inspiring and relevant content alike.
# How did you join the DATA festival committee?
# How would you like to have an impact on the DATA community?
The data community needs to realize it needs to take charge more and more – and take pride in impact.
For the second – we need to talk at the festival over a drink.